Are high street retailers doomed? We’re only two months into the New Year and established businesses such as Jessops, HMV and Republic have been claimed victims of administration - will high streets become ghost towns? The internet has had a profound effect on brick and mortar retailers. In fact, shoppers spent 12% more online in [...]
Tag Archives: marketing
The pop-up shop phenomenon
April 25, 2023
If products come and go, why can’t the spaces that sell them do the same, right? What started as a trend in the early 00s has now flourished into a well known marketing strategy. They can, quite literally, “pop up” anywhere, which creates an element of surprise and provoke a sense of urgency in [...]
February 28, 2023
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