Tag Archives: marketing

Can Interactive Technology Save Retailer Stores?

February 28, 2013

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HMV store closing retailer

Are high street retailers doomed? We’re only two months into the New Year and established businesses such as Jessops, HMV and Republic have been claimed victims of administration – will high streets become ghost towns? The internet has had a profound effect on brick and mortar retailers. In fact, shoppers spent 12% more online in [...]

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The pop-up shop phenomenon

April 25, 2012

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  If products come and go, why can’t the spaces that sell them do the same, right? What started as a trend in the early 00s has now flourished into a well known marketing strategy. They can, quite literally, “pop up” anywhere, which creates an element of surprise and provoke a sense of urgency in [...]

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